Access-Diamond Bank Unveils New Logo

The Emir of Kano Sanusi Lamido Sanusi on Sunday said 12 years ago, he already saw Access Bank leading the Nigerian banking sector.

Sanusi who spoke at the official unveiling of the new identity of the new Access-Diamond Bank after the acquisition said that the bank had already shown maples signs that it was going to take the Continents landscape by storm.

“I am not surprised at what Access Bank has become today,” the royal father who was former Governor of the Central Bank of Nigeria said.

Following the successful merger with Diamond Bank last year, the bank will today launched its new brand identity with 400 branches.

A statement from Access Bank disclosed that the new brand was unveiled in front of an elegantly-clad invited audience in Lagos last night.

It added that the merger has created a Nigerian banking powerhouse and a pan-African financial services champion.

“Access Bank today is the largest retail bank in Africa by customer base. One bank with 27,000 staff across 592 branches, spanning three continents, 12 countries and with 29 million customers,” it explained.

It added that with the new brand identity, the best of Access Bank and Diamond Bank has been fused together.

“It builds on the layers of meaning that were built into two iconic brands. Diamond Bank’s was youthful, vibrant and human.

“Access Bank’s was trusted, global and fast.  Bringing them together to capture the strength created through the merger meant drawing from the essence of each logo but refreshing them to create a sense of energy and forward momentum.

“The diamond shape is fused into the three chevrons, which radiate in all directions to create layers around a core.”

The statement said the retention of the access typeface, colour and font was complemented by the orange logo, which draws from the colour palettes of both banks.

It stated that the use of the diamond colour palette was further emphasised with the dominance of green in its retail application, ensuring continuity for retail customers, while the dominant orange in the corporate application provides the same sense of familiarity to Access Bank’s customers.

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